ROLE: Direction, UX/UI Design, Project Management

The Challenge

The Client, Roivant, requested a website that was built using Wordpress, as well as an easy-to-use CMS. The website was to serve as a "Live Pitch Deck" of sorts, to entice and inform investors of Genevant, an RNA therapeutics company. 

Turn-around Time: 20 Days

Competitive Analysis

Conducted a quick competitive review with the client, and talked about what was working, and not, when it comes to their competitors sites.


Style Direction

After the initial competitive analysis, I spoke with the client to gather information about the feelings they want the website to invoke as well as the goals of the site. The result was 6 different mood boards/style directions. I presented each to the client, focusing on how each direction fulfilled a certain aspect of the information gathered during our previous session.
(They chose direction #6) 


The Homepage

Using style direction #6, two versions of the homepage were presented to the client. 


Homepage V2 Detail

... a closer look.


... More Pages & Delivery

After finalizing the homepage, there were a few more iterations on the remaining pages to complete the site. 

The client was given the source code for the site, as well as a walkthrough of the custom CMS. Since the site launched, the client has successfully created 2 new pages - check it out!
("Partners" and "Join Us")