Conducted a quick competitive review with the client, and talked about what was working, and not, when it comes to their competitors sites.
After the initial competitive analysis, I spoke with the client to gather information about the feelings they want the website to invoke as well as the goals of the site. The result was 6 different mood boards/style directions. I presented each to the client, focusing on how each direction fulfilled a certain aspect of the information gathered during our previous session.
(They chose direction #6)
Using style direction #6, two versions of the homepage were presented to the client.
Homepage V2 Detail
... a closer look.
... More Pages & Delivery
After finalizing the homepage, there were a few more iterations on the remaining pages to complete the site.
The client was given the source code for the site, as well as a walkthrough of the custom CMS. Since the site launched, the client has successfully created 2 new pages - check it out!
("Partners" and "Join Us")